Ernst and Young have released a report "Dhoni Effect: Rise of Small-Town India" in which they talk about the growing share and influence of small-town India in marketing budgets.

The growing affluence levels, high media penetration , better physical connectivity and changing conumption patterns are forcing the marketers to take notice of this marketplace.

Marketing spends in non-metro cities grew by 50 per cent over the previous year whereas the spend in metros increased by only 7 per cent.

(Source: Business Today)

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